Banh mi Chieu Huong

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What to eat today?

How about some banh mi?

Banh mi is a street food that is so familiar and attached to all Vietnamese people. It is a kind of special sandwich with rich fillings in between two layers of bread.

The combination of ingredients with rich fillings and sauces have combined to create a signature dish with a taste that was once ranked 2nd among the best street foods in the world! Banh Mi Chieu Huong was born in 2020 is the perfect combination of street food, original of Vietnam and diverse flavors from many different cuisines around the world.

Therefore, the two core elements that make up the DNA of the Chieu Huong Banh Mi brand are "Vietnamese street food" and "Exploring worldwide tastes".

In order to fully express the two core elements that make up the brand DNA, we selected four brand attributes: youthful and fun, worldwide cuisines, Filling between, Vietnamese street life. From this we explore the possible image signals made up of these 4 properties.

The chosen option is an isologo that combines four important visual elements that make up the brand's attributes: the shape of the bread, the flag representing the discovery of worldwide cultures, the filling in the middle, and the brand name itself. The brand is hand-lettering exclusively from Vietnamese street life inspiration.

In Vietnamese, "Kẹp cả thế giới" means "Filling the world in the middle". From the core values of the brand, we created the tagline. "Kẹp" means "To sandwich" which represents the essence of Vietnamese street food. To sandwich the whole world captures the concept of bringing the joy in world cuisines into a familiar daily dish.